Menu
Date: February 2020
Client: impression
Services: Brand Design & conception, initial web design
‘impression’ is a print by demand platform. The site allows designers to focus on selling items with their designs, while ‘Impression’ deals with the preparation, shipping of the items, and customer service.
The Name of the company needed to reflect the playfulness of the brand and embody the core value of the company, namely: encouraging creativity.
As always, I’ve started with research followed by creating a moodboard and only then began to put pen to paper.
I created a couple of sketches. I liked one of them (right) but it was far from perfect.
This was one of the initial sketches I’ve drawn.
clearly more work was needed to be done.
it went under the knife for a complex ‘personality implantation surgery’. not that it didn’t have a personality, but it wasn’t a good one. The sketch was too malevolent, which is not the way to go if you want to appeal to your customers, unless you’re selling leather jackets for badass bikers wannabes
This is one of the simplified versions, but it didn’t make the right impression (yeah,I hate myself for writing this…)
The sketch wasn’t appropriate to the brand identity. The imp looked too mean spirited.
Simplify, simplify, simplify! the sketch was too complex and needed, wait for it… to be simplified!
At the end I gave birth to a cute imp logo (below).
Date: February 2020
Client: impression
Services: Brand Design & conception, user research and ux
‘impression’ is a print by demand platform. The site allows designers to focus on selling items with their designs, while ‘Impression’ deals with the preparation, shipping of the items, and customer service.
The Name of the company needed to reflect the playfulness of the brand and embody the core value of the company, namely: encouraging creativity.
As always, I’ve started with research followed by creating a moodboard and only then began to put pen to paper.
I created a couple of sketches. I liked one of them (below) but it was far from perfect.
This was one of the initial sketches I’ve drawn.
clearly more work was needed to be done.
it went under the knife for a complex ‘personality implantation surgery’. not that it didn’t have a personality, but it wasn’t a good one. The sketch was too malevolent, which is not the way to go if you want to appeal to your customers, unless you’re selling leather jackets for badass bikers wannabes
The sketch wasn’t appropriate to the brand identity. The imp looked too mean spirited.
Simplify, simplify, simplify! the sketch was too complex and needed, wait for it… to be simplified!
At the end I gave birth to a cute imp logo (below).
This is one of the simplified versions, but it didn’t make the right impression (yeah,I hate myself for writing this…)
